Product Launch Funnel

Directions

Much like Hollywood giving previews before a movie release, the Product Launch Funnel lets an entrepreneur build anticipation before a customer is allowed to buy a product. Small marketing “previews” about the product are sent, usually at least a day apart, to build scarcity and urgency for the final day when the “cart opens” and customers may buy for a limited time. A defining feature of the Product Launch Funnel is closing the cart after a few days. This concept was pioneered by Jeff Walker and helped thousands of entrepreneurs to launch new companies overnight. You can learn more about what to put in the product launch videos in both the “Dot Com Secrets” book as well as the “Expert Secrets” book.