After walking away from her corporate agency to launch a successful online branding program and blog at 48 (and developing a following of more than 50,000 fans) Juju Hook released her first book, Hot Flashes, Carpools, and Dirty Martinis—The Quintessential Guide for Turning Midlife into PrimeTime
, to rave reviews from an audience of middle-aged women hungry for tools to help them re-invent themselves and answer the call to do big things.
Juju wows female audiences (online and from stage) with her no-B.S. approach to the beauty and power of aging. Funny, insightful, and inspiring, she invites middle-aged women to see that the messaging that constantly bombards them—and plays inside their heads—is based on abject lies written and propagated by industries that profit from their insecurities. And she invites women into the beautiful truth that with age, they get better and better and better.
Capitalizing on her experience in corporate branding and marketing, she stepped into the speaking circuit to re-brand middle age for women. A life-long learner, Juju holds a B.A. in Creative Writing and an MBA, as well as 12 years experience as a corporate executive and 15 years as a successful agency-owner/entrepreneur. Additionally, she is certified as a health coach and yoga teacher, and has completed in-depth study in body positivity, addiction, meditation, and nutrition.
Juju’s keynotes and programs don’t just inspire and educate. They radically shift thinking and behavior. She guides PrimeTime women to step into possibilities. and to design lives and brands that set their souls--and the world--on fire.