“I can’t take 3 days off work. There are too many patients/clients to see.”- The time you’ll invest could easily increase your total number of new patients/clients you bring in this year. Don’t let the current workload stop you from practice growth.
“The office falls apart when I’m away.”- This is exactly why you need to be here! Stop being a business operator and come learn how to be a business OWNER. If you can’t leave for 3 days to work on your business, you also can’t get away for vacations. Let's start the process of building a stronger, more efficient team.
“I went to school for XX years, shouldn’t I have this all figured out?”- I wish, but no. Your education made you a great professional. But the training on running a business was minimal, and sadly, ineffective. Learning to master the business principles is what will differentiate your practice and neutralize your competition.
“Can’t I just send someone on my team?”- Tell you what, you can bring someone on your team. But I want you there right alongside them. You are the CEO. You are the business owner. And your team should be following your direction.
“The timing isn’t great.”- Of course, it never is. You can always find reasons to put off growth. Let’s be honest, change can be painful. But you know what is more painful? Stagnation. Don’t let your practice lag behind because there are a lot of squeaky wheels in your life. I know you can carve out time for the things that matter most. And your skillset as the CEO of your private practice is critical. For the practice to grow, you must grow.